4 Social Media Strategies to Boost Your Business in the Final Weeks of 2024

  1. Create Last-Minute Gift Ideas and Guides: As the holidays near, many customers are still looking for the perfect gift. Use your social media platforms to create gift guides tailored to your audience. Whether it’s a “Top 5 Gifts Under $50” or “Last-Minute Gift Ideas for Your Loved Ones,” make sure your products are front and center as potential gifts.

    Tip: Use carousel posts or Instagram Stories to highlight different products engagingly.

  2. Run Holiday-Themed Giveaways: Giveaways are a fun and effective way to engage your audience. In the final days leading up to the holidays, create a holiday-themed giveaway where followers can enter to win your products or services. Encourage engagement by asking participants to tag friends or share your post.

    Tip: Promote the giveaway across all your social media platforms to increase reach.

  3. Share Customer Stories and User-Generated Content: People love seeing real-life experiences with your products. Encourage your customers to share their holiday moments using your product, and feature these user-generated stories on your feed. This not only builds social proof but also fosters a stronger connection with your community.

    Tip: Create a branded hashtag for your audience to use, making it easy to find and share their content.

  4. Set the Stage for 2025: As we approach the end of the year, get your audience excited for what’s to come in 2025. Share teasers about upcoming product launches, events, or new services. This helps keep your audience engaged and looking forward to what’s next.

    Tip: Include a countdown or “coming soon” post to generate anticipation.


The final weeks of 2024 are a prime time for businesses to drive sales, boost engagement, and set the tone for the year ahead. Use these strategies to make the most of the holidays!


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Top 5 Social Media Tips for Lebanese Businesses This Holiday Season